Client: Winners
Event: Winners store opening

To celebrate the grand opening of Winners’ new Toronto store, we held a mobile street-style fashion shoot. We made people on the sidewalk feel like models on the catwalk. Consumers were offered the chance to have their photo taken against a branded mobile backdrop.

Consumer information was collected using Pixperience’s custom data capture iPad app and photos were e-mailed to directly to participants and posted on the Winners Facebook page.

(click the images to view larger)

To commemorate their 25th year of sponsorship of the Calgary Stampede, GMC wanted to do something fun and engaging for visitors to their pavilion.
Pixperience worked with their agency to create an exciting green screen photo experience that put guests in the rodeo ring and had them yelling “yee-haw” more times than we could count!

Guests were photographed against a green screen and placed in their choice of Stampede-themed background. Photos were e-mailed instantly to guests which they could then share on Facebook or Twitter.

On-site data capture was a snap – using Pixperience’s custom iPad app.

Thousands of cowboys, cowgirls and cowbabies stopped by for fun photos. The event was a huge success!

When Jessica Westhead’s second book, And Also Sharks, was launched in April, her publisher wanted to do something fun that would help to build the buzz already surrounding the book’s release.

Pixperience worked with Cormorant Books to develop an interactive photo experience for the launch party. Guests had the opportunity to put their face on the book cover and receive a memento of the event. Photos were printed on-the-spot, and included a unique photo code and website URL.

People could view and share their photos online on Facebook or Twitter directly from the event microsite. Hundreds of photos were taken at the event and viewed by thousands more online.

In anticipation of the release of the Transformers movie sequel, Dark of the Moon, Chevrolet wanted to offer a fun way for Toronto Auto Show visitors to interact with their favourite Transformers.

Pixperience helped create an exciting green screen photo experience that allowed guests “get in the scene” with their choice of Autobot or Decepticon (Bumblebee was a crowd favourite!).

Thousands of visitors stopped by to have their picture taken. The photos were e-mailed instantly to participants and shared with tens of thousands of viewers via a branded microsite.

As the title sponsor of the 2011 Canadian International Auto Show, autoTRADER ran their “Climb In & Win” contest. Auto Show attendees were offered the chance to win a brand-new 2011 Chevrolet Camaro. To participate, contestants simply had their picture taken in the 2011 Camaro on display at the autoTRADER lounge.

Pixperience worked with autoTRADER to create a photo activation program that could facilitate the high number of visitors, provide instant photo print-outs, drive web traffic (using a photo-sharing microsite) and build the autoTRADER opt-in database through survey data from the event.

Nearly 8,000 consumers “Climbed in to Win”, with another 15,000 visiting the autoTRADER microsite to view their shared photos.